Go to a city planner in any city in America and they’ll tell you: We humans build mountains of trash.
Excess human-generated trash is a major concern.
Which totally sucks.
But there’s good news: It’s called the Zero-Waste Movement.
The idea behind zero waste is to precycle: Stop generating trash in the first place.
Recycling is a great step, don’t get me wrong.
But not everybody does it, and only about 9 percent of goods are recycled.
The Zero Waste Movement is all about making better packaging choices, and focusing on the removal of plastic from our daily use.
If we pay attention we can turn those mountains of trash into molehills.
This may seem daunting, but it’s not. It’s attainable sustainable, once you get started.
One choice leads to another and soon your trash can is more empty than full.
You can shop zero waste
After I spoke at a recent event, I met Jocelynn Anderson, co-owner (with her husband) of a zero-waste-inspired business called Well Earth Goods.
The best businesses are those that find a problem and solve it.
Well, that’s what Anderson and her husband are trying to do.
“I thought, wouldn’t it be cool to help other people live with less waste?” Anderson told me. “I wanted to educate others and spread awareness about the detrimental effects of plastic on our health and environment while helping them make these simple, plastic-free changes.
“We combined my passion with my husband’s amazing digital marketing skills and together we created Well Earth Goods.”
Not only can you buy more sustainably but you can learn why it’s important. You can start those steps to change your life.
Buy smart, reduce waste
Well Earth Goods offers a host of online products designed to reduce waste and eliminate plastics.
Just strolling through the online shop is inspiring (“who doesn’t love “not paper towels”!?).
Their #1 best seller is toothpaste tablets packaged in compostable cornstarch-based bags.
Anderson’s business is a family undertaking. Their basement has turned into the business’s shipping center, and their kids help pack up the boxes.
“We love how it involves the whole family as it grows, and we hope that someday they can be an integral part of it if they want,” she says.
When you know better you do better.
None of us is perfect.
But I’m striving for a holistic approach to an eco-friendly life. How about you?
NB: This story came as a response to my last newsletter, in which I asked people for story ideas. Jocelynn offered up hers, and here it is. It also falls into a key area of my writing: sustainable living. So, thank you Jocelynn. Other readers who sent ideas … keep an eye out. More are coming. And if you haven’t subscribed yet to my newsletter, well, let’s just say you might be missing out. So click here, scroll to the bottom, and sign up. I am eager to connect with you.