My profile of the co-founder and president of gDiapers was published in Oregon Business Magazine.
If you could use only one word to sum up gDiapers co-founder and president Kimberly Graham-Nye? Passionate.
Fast-talking, energetic and committed, Graham-Nye is as passionate about diapers as she is about the business of selling them.
Screen star Julia Roberts’ son’s undergarment of choice (before being potty trained), gDiapers has been taking the diaper world by storm since the company launched in December 2005.
With Kimberly Graham-Nye (and husband Jason) at its helm, gDiapers has been stocking the shelves with a unique hybrid product: a cloth diaper cover with a disposable insert.
Though still a microbusiness compared to diaper giants Kimberly-Clark (Huggies) and Procter & Gamble (Pampers and Luvs), gDiapers has seen its gross revenue triple in the past three years (they wouldn’t release numbers).
It started with four employees and now employs 15 full-time at its headquarters in Portland. Its products, once available only locally at New Seasons Market, are now sold nationally at Babies R Us, Diapers.com and Target.
This success comes from the unique philosophy of the 39-year-old Graham-Nye, who throws out conventional old-school business wisdom in favor of a family-centered, values-centered approach.
The company has a full-time daycare for employees’ children located in the same building as the headquarters, offers four weeks of paid vacation time, and gives women three months of paid maternity leave and men six weeks of paternity leave.
Graham-Nye allows, even encourages, employees to work flexible schedules so they can be with their children after 3 p.m. when school lets out, clocking back in after 8 p.m. when the children are asleep if they have work to finish.
Read the rest of the article here.
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