Mothering magazine Editor-in-Chief, Peggy O’Mara, announced in an on-line editorial that the Mothering magazine will cease its print edition in order to concentrate efforts on its on-line community.
Mothering’s website and community forums get upwards of 500,000 visitors a month and @MotheringMag has over 75,000 followers on Twitter.
The print magazine was down to a circulation of only 100,000, and was no longer financially viable.
There will be no digital edition of the magazine either.
In her editorial, O’Mara explains that Mothering‘s advertisers and subscribers, many of whom are stay-at-home or work-from-home moms, have been hard hit by the economy.
My head is reeling. I’m so disappointed to hear this news.
I discovered Mothering when my daughter was born eleven years ago and a friend bought me a subscription. I eagerly awaited each issue to come in the mail and always read the magazine from cover to cover.
Every time a new issue of Mothering came it was like getting a visit from an old friend.
I published one of my first long articles in Mothering: “‘Mommy, I Want Nummies!’ The Benefit of Nursing Past Three.”
I work now as a contributing editor and blogger for Mothering. My popular blog, which is updated three times a week, is called “Mothering Outside the Lines.” The last thing I want to see is the magazine cease.
It’s a difficult time to be a writer when so much is in flux.
But perhaps there’s a more Shakespearean way to look at this. According to Shakespeare, Sweet are the uses of adversity.
Perhaps what feels like a tragedy will be an opportunity in disguise.
UPDATE: Since the announcement, Peggy O’Mara has started her own on-line platform, peggyomara.com.
Published: February 15, 2011
Updated: January 20, 2020